[Adeus, meus queridos, adeus]

Steve Jobs não pronunciará o discurso de abertura da Macworld 2009. Isso vai ao encontro de nossas previsões. E mais: a Apple confirmou que essa será a sua última Macworld.

O suposto derradeiro discurso da empresa no evento será proferido por Phil Schiller, vice-presidente sênior de marketing de produto mundial da Apple.

Confirmamos a informação com a Apple, mas ainda não se sabe o que isso significa para outros eventos, como a Worldwide Developers Conference (WWDC) e os Town Halls. Já tínhamos previsto que Steve Jobs preparava a sua despedida após a introdução bem “descentralizada” dos novos MacBooks. Na melhor das hipóteses, é outro passo nessa direção, preparando o mundo para uma Apple sem Jobs. Na pior, não queremos nem pensar.


    Apple Announces Its Last Year at Macworld

    CUPERTINO, Calif., Dec. 16 /PRNewswire-FirstCall/ — Apple(R) today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

    Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

    Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

    Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

    (C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS and Macintosh are trademarks of Apple. Other company and product names may be trademarks of their respective owners.